Cricket and technology are coming together. Google’s AI tool, Gemini, has signed a big deal with the Indian Premier League (IPL). The deal is worth ₹270 crore, about $32 million. This makes Gemini one of the top sponsors of IPL. Fans are excited, and many are talking about how AI is now part of India’s biggest sport.
Gemini’s ₹270 crore deal is bigger than many past sponsors. Earlier, apps like Dream11 and My11Circle spent a lot on IPL ads. But in 2025, the government banned ads from real‑money gaming apps. This left a gap. Gemini has now filled that space. By spending so much money, Google shows it wants to connect with cricket fans. IPL is watched by millions every year. Sponsoring it gives Gemini huge visibility.
This is not the first time AI has entered cricket. OpenAI’s ChatGPT partnered with the Women’s Premier League earlier. Gemini also supported ICC cricket events before. These moves show AI companies see cricket as a way to reach people in India. Fans are joking about AI in cricket. Some imagine AI giving pitch reports. Others laugh about Sachin Tendulkar saying “Ai la.” These jokes show how people are mixing cricket and technology in fun ways.
India has over 900 million internet users. Cricket is the most loved sport in the country. By sponsoring IPL, Gemini connects with both cricket passion and online users. This can help more people learn about AI. For Google, it is also smart business. IPL is not just cricket. It is also ads, branding, and entertainment. Sponsors get huge attention. Gemini’s name will now be seen everywhere on TV, streaming, and in stadiums.
Many fans are happy. They say it is better to see AI companies sponsoring cricket instead of gaming apps or paan masala brands. They feel IPL looks more modern now. Fans also wonder what Gemini will do during matches. Will it give AI insights? Will it create fun content? People want more than ads; they want technology to add value.
This deal shows a trend. Technology companies are investing in sports to reach new audiences. Cricket, with its huge fan base, is the best platform. If Gemini uses this deal to bring smart features like match predictions or interactive tools, it could change how fans enjoy cricket. IPL could become not just a sports event but also a showcase of technology.
Google Gemini’s ₹270 crore IPL deal is more than just sponsorship. It shows AI is becoming part of India’s culture. By stepping in after gaming apps were banned, Gemini has taken a leading role. Fans are excited, curious, and even joking about AI in cricket. With India’s huge internet population and love for cricket, this partnership could help AI reach millions of new users. Cricket and technology are now playing together on the same pitch.
