At just 23 years old, entrepreneur Anjali Sardana is an emerging name in Bengaluru’s startup space with Pronto, a home services company that provides services to customers in a 10-minute window.
The Bengaluru-based company has attracted significant attention for its quick-service model and is now valued at around ₹800 crore, demonstrating the growing interest in technology-enabled convenience services in urban India.
Pronto is built on a basic idea: making home services available quickly through a digital platform; in cities like Bengaluru, where long commuting times and busy lifestyles make it difficult for residents to arrange services, the company hopes to shorten the wait time from requesting a service to getting assistance. Its 10-minute positioning places speed and convenience at the heart of its business.
Sardana’s journey is particularly remarkable because she is so young. A company with a valuation of ₹800 crore in her early twenties, she is one of a growing number of young Indian entrepreneurs who are trying to build technology-driven businesses around simple consumer needs. Rather than just e-commerce companies, startups like Pronto are also experimenting with hyperlocal services: technology links customers to service providers in a specific space.
The rise of quick-commerce platforms in India has also influenced consumer expectations around speed and convenience. Since customers are used to getting groceries and other products in short delivery windows, they are now also expecting similar service from other types of product delivery. It is a different issue with home services because you need trained and available service professionals to go to the customer’s location and perform the service that is needed.
Pronto’s model depends on excellent communication between the customers, service personnel, and the company’s technology platform. For a 10-minute service promise to work consistently, the availability of workers, geographic density, scheduling, routing, and demand forecasting can all play a key role. The business has to maintain service quality while trying to provide fast assistance.
The Bengaluru market for such a model is very promising because of its large urban population, technology-oriented consumer base, and high concentration of professionals. The city’s fast-paced lifestyle can generate demand for services that save time but also reduce the effort required to find reliable assistance for day-to-day household needs.
The ₹800 crore valuation is also indicative of investor and market interest in the home services industry. India’s urban population continues to adopt digital platforms to access services that were traditionally arranged through personal networks, neighbourhood service providers, or local agencies. Digital platforms can make it easier for customers to discover, schedule, and pay for services while allowing businesses to operate more effectively and build repeat users.
The challenge for Pronto is not only to attract customers. A good home service platform needs a reliable network of service providers and guarantees a consistent customer experience. Issues such as punctuality, price transparency, professional conduct, service quality, and customer support can influence whether users return to the platform.
The company’s 10-minute window makes operational execution particularly important. Unlike traditional appointment-based home services where customers could wait for a scheduled slot later in the day, a rapid-response model requires sufficient service capacity close to areas where demand is generated. The company may need to balance supply and demand across neighbourhoods throughout the day.
Sardana’s entrepreneurial work also demonstrates the growing involvement of young founders in India’s startup world. Young entrepreneurs are increasingly using technology to tackle everyday problems and create businesses based on changing consumer behaviour. Age is, of course, an asset, but the long-term performance of a startup is ultimately about customer retention, unit economics, service quality, operational efficiency, and the ability to grow sustainably.
Pronto's valuation of ₹800 crore marks an important milestone in its growth story. Its development is also indicative of the broader evolution of India’s digital services economy and how consumers are looking for convenient, transparent, and easier access to services in their daily lives.
🚨 At just 23, Anjali Sardana built Pronto, a Bengaluru-based 10-minute home services startup now valued at ₹800 crore. pic.twitter.com/y4Ote9w4l4
— Indian Tech & Infra (@IndianTechGuide) September 28, 2026
As Pronto expands, it will need to maintain service standards while scaling operations. A better balance between quick response times, customer satisfaction, and sustainable business operations will have to be established as the company develops. For Anjali Sardana, building Pronto at the age of 23 is an early entrepreneurial milestone, and the company’s next phase will help determine whether its 10-minute home services model can scale across Bengaluru and potentially other Indian cities.
