In order to take the advantage of the still unanswered and unmet pressure for commercial LPG cylinders a hotel in Hosur has adopted such a novel offer in this country that is spreading the word on social media. A simple idea called “Help Us Cook, We’ll Feed You” has been adopted by Erode Amman Mess and near Grand Cinemas on Hosur Road.
As kitchen processes are going to be gutted due to the lack of commercial LPG, the hotel is approaching customer engagement in an unusual manner. So instead of shutting down (and if so, just downsizing all operations) like a factory, management has come up with an incentive-based sales system to help the business and to bring people while keeping itself home to your community.
What is the Offer?
To clear the air, the hotel has clearly displayed its offer on a board outside the premises which reads:
- Bring one commercial LPG cylinder– We give every day 1 biryani free for a month.
- And bring 2 commercial LPG cylinders– Get a monthly supply of 2 biryanis for free.
This has attracted the eyes of locals as well as internet tourists (someone is really excited), the hotel’s creativity and resilience to such trying circumstances are at the forefront.
Why there is a shortage?
The shortage of commercial LPG cylinders is linked to growing tension in regional politics in recent years among such countries as Israel, Iran, and the USA. Supply chains have been disrupted (including commercial production) in the supply business has been disrupted too, affecting fuel supply in parts of India.
The hotels & restaurants who depend on LPG for everyday cooking have been most hurt. A number of cafes shut down there in Bengaluru even temporarily due to gas shortages. Even then they buy cylinders at home, and the price goes up for customers. Some have started to institute a “gas surcharge” to plug them into the gas grid after all.
Industry Under Pressure
At present as it is, hospitality companies are under extreme pressure with increased costs and the demand of its customer. Small and mid-sized hotels are hard to work in in such an environment of inflation; you can't predict sudden price shocks.
It’s in this context here that Erode Amman Mess’s initiative stands out as a creative approach in addressing the need in which it is happening, with help from customers but also being in a community. It enables a hotel to get to know and articulate its approach so that the customer can see and understand how to do it.
Viral Buzz and public reaction.
The offer spread rapidly on social media, with pictures of the signboard being posted up there; people couldn’t help but smile at the idea. And from both people’s perspectives the food industry has great challenges, as well as food challenges.
Hosur hotel “Help Us Cook, We’ll Feed You” campaign is a reminder of why innovation can grow in emergency time. More creative approaches are coming along with LPG making it harder for businesses in the future. But as of now that unique biryani-gas deal has won people’s heart and minds, and they make all the talk wild in the region to some extent.
