The Mysore Sandal brand: And it's one of the best brand ambassadors on the planet. According to sources, some of the top names of Indian cinema Rashmika Mandanna, Kiara Advani, Sreeleela, Pooja Hegde, Tamanna Bhatia are featured in a luxury shortlist.
All of them were included for their appeal, cultural relevance and the position they could play to reflect the rich heritage of the sandalwood brand. To promote fairness, a committee was appointed that had to judge the candidates on a set of criteria. These factors have reportedly ranged from public appeal to brand alignment and market reach, previous endorsement track record etc.
Finally, on the basis of deliberation, the face of Mysore Sandal was supposedly chosen by Tamanna Bhatia. The official announcement can’t be reached to date, but insiders in the industry also say her pan-Indian character and standing in South Indian and Bollywood cinema were important in the committee’s decision.
But fans and branding experts among others have jumped on the bandwagon with the decision. Supporters for the other shortlisted stars say Rashmika’s youthful appeal, Kiara’s dominance in Bollywood or Sreeleela’s blossoming popularity would have bolstered the positioning of the brand just as well. Mysore Sandal is set to make a solid statement soon and will make it known just how they’ve selected the people, including the new ambassador. The endorsement agreement will become one of the most talked-about branding stories in Karnataka's cultural and commercial worlds.
