A number of the Braj Holi festivities, which are an emotional and spiritual time in Mathura and Vrindavan, once again draw scrutiny as some participants have shown misbehavior to make it more turbulent on social media. And although a 40-day celebration of the Rangotsav 2026 in the region has been celebrated with great passion, there have been viral footage of groups of men, who netizens frequently call “Chapris,” whom they charge were targeting women and girls in the name of festive play.
The violence in the assaults which has featured rough color smearing and crude touches on the females at the center of the event has generated a critical discussion about the decline of tradition and the danger of female devotees in the public sphere. The controversy concerns the misuse of the celebrated saying, “Bura Na Mano, Holi Hai” (Don’t feel bad, it’s Holi), which critics say is becoming more used to avoid consent and defend harassment.
Enforcement has been hindered by the sheer size of the crowds at Barsana and Nandgaon, even as the Uttar Pradesh government and local officials sent security guards disguised as devotees to monitor that type of activity. They have reported scenes where the traditional practice of “Lathmar Holi” (the symbolic beating of men with sticks) has been supplanted by hooliganism in modern times, with some calling those who indulge in these actions a “blot” on the cultural reputation of the nation.
This is Braj Holi being celebrated. :
— Nehr_who? (@Nher_who) February 26, 2026
Just look at the frustrated Chapris targeting girls and women in the name of the Festival.
These people are a blot on India. pic.twitter.com/Z9NaMj5lm3
Public reaction has been swift and strong, with many urging tougher policing and making "women-only" zones during the popular celebrations. This upsurge is part of a broader discussion about the 170% increase in crimes against women that is normally recorded during Holi in India.
More than ever, the spectacle of young people angry over the sanctity of a tradition turning into a “no-holds-barred rampage” for some in particular is not only a law-and-order issue but a symptom of a greater societal disconnect. And, as the Braj celebrations go on into March, the call for accountability is strong, with many the devotees saying that the “spirit of the holiday” should never be at the cost of a woman’s dignity.
