Bengaluru, December 24, 2025: Swiggy Instamart has released its annual report highlighting the most purchased items by customers in 2025, and the findings have sparked both amusement and curiosity. The data showcases unusual shopping habits across India, reflecting how convenience platforms are shaping consumer behavior in unique ways.
Among the standout revelations, a gentleman from Mumbai emerged as a record-breaker by guzzling Red Bull worth ₹1.63 million over the year. His energy drink obsession has become a talking point, symbolizing the growing demand for quick boosts in India’s fast-paced urban lifestyle.
In Chennai, one customer made headlines by ordering 228 different types of condoms worth ₹1 lakh, underscoring both the diversity of products available on the platform and the evolving openness in consumer choices. This unusual purchase pattern highlights how Instamart caters to personal and lifestyle needs beyond everyday groceries.
Meanwhile, a young man from Bengaluru stood out for his singular devotion to noodles, spending a staggering ₹4.36 lakh exclusively on instant noodles. His quirky preference reflects the popularity of quick meals among the city’s youth, especially in a tech-driven environment where convenience often trumps variety.
Swiggy Instamart’s report not only reveals fascinating consumer stories but also illustrates how digital platforms are redefining shopping habits across India, blending convenience with individuality in unexpected ways.
