To drive footfall and get more people out during what’s currently a theatrical run, Aakhri Sawal stars Sanjay Dutt on a special “Buy 1 Get 1 Free” ticket offer.
The film's promotional announcement was put on social media and sold via ticketing partners to encourage the filmgoers to share the action unfold on the big screen with their family to receive a limited budget deal on the action drama.
Makers Announce Weekend Special Deal
For Aakhri Sawal: the limited-time promotion program says you can get another free ticket if pays for one free of charge. Depending on terms and conditions, it will be available for certain cinema chains and online booking sites. The planners are betting the plan will drive up weekend occupancy and promote word-of-mouth for the film.
Marketing campaigns are also increasing in use in the film industry, especially for mid-budget and star-driven films that feel they need to drive as many as possible while battling for box office to-dos with a stretched budget.
Sanjay Dutt Back, Big Time In Film
I think the film Aakhri Sawal (Sanjay Dutt playing his feelings) is well-written and powerful. The story, which also incorporates its roots in the film’s key preoccupations with justice, revenge, and personal redemption, features the veteran actor playing a multidimensional character embroiled in a high-dilemma battle. The movie has riveted fans owing to its epic screen time and heavy action scenes of Sanjay Dutt.
One of Bollywood’s most recognisable faces, the actor has been seen on film in action, drama and crime roles and performs every kind of character imaginable.
The Audience Reaction And Box Office Concentration
While the movie and theatre fans have generally had mixed to positive reactions to it, it does seem like they are quite all-in on driving more demand for cinemas with hardcore promotions and ticket deals.
Trade analysts say discounts on ticket promotions are much more effective in driving footfall at weekends and especially for family crowds and younger audiences seeking inexpensive entertainment. Perhaps the "Buy 1 Get 1 Free" deal will fan the flames around Sanjay Dutt and maybe help box office sales of the films in the coming days.
Sanjay Dutt fans and viewers who have been introduced to the movie may have been nudged to use some timing marketing material as a cinematic moment of opportunity to jump at this limited period while they wait to see the movie once the film is still on the big screen.
