The long-awaited Malayalam thriller Drishyam 3 is now rifling through cinemas worldwide with staggering sales of record ₹35 crore on Day 1 pre-sales. This blockbuster was also the All-Time #2 Malayalam opener worldwide - and a testament to the franchise’s continued fanfare and confidence the audience had in a compelling narrative.
The home front from Kerala for the film also turned into quite spectacular numbers, with bookings through advance alone sky-rocketing above ₹8 crore, representing a stage of a double-digit debut collection on opening day for the film. It’s a remarkable accomplishment, to place Drishyam 3 alongside two mega releases in Kerala Empuraan and Leo are, however, on course for doing so.
The numbers illustrate how well the movie typically generates huge local and international viewership and at least in the state and international arena where Malayalam cinema is still strong. The pre-sales success of Drishyam 3 is indicative of the particular appeal of the franchise.
The show has hooked both viewers from the outset, the plot is thrilling and family drama, typical of the time. The stakes just ratcheted up with every new sequel, heightening the excitement. The third chapter probably made good use of them. The opening of box office can raise the benchmark for Malayalam cinema, and will also transform regional cinema into the biggest Indian blockbuster, and the Indian cinema itself in box office or financial figures.
There is no doubt that with great storytelling, star power, and smart promoting at all levels, Drishyam 3 is not just a movie, but a cultural phenomenon. But before I know it, that’s all hanging in the balance with the world as to whether Drishyam 3 can keep up with the hype and with the big bucks, with the rest of the box office as success is such a huge thing, whether it has the capability of keeping itself in this world and taking down other megascapes like it.
No matter how conclusive, its Day 1 score here is already a thing of the past. Malayalam cinema is increasingly powerful in the world of international cinema.
