That's a huge win for female-led cinema, and Samyuktha's newest thriller Nari Nari Naduma Murari (NNNM) has made a turnaround at the box office like never before. Following a quiet opening day, the film experienced an extraordinary 200 percent increase on the second day, which signals a large-scale run, according to one estimate, of the product with impressive word-of-mouth chatter and potentially the long-awaited run on the theater floor.
The Day 2 Phenomenon
On Thursday, January 15, 2026, Nari Nari Naduma Murari started at only ₹0.9 crore. On the other hand, once the film started to receive feedback for Samyuktha’s ‘career-best performance,’ the cinema saw a huge jump in the number of evening and night shows on Friday. Early trade estimates indicate the movie had net turnover of ₹2.8 crore in India when it was released on Day 2. This type of exponential growth has never occurred as it was on the current day and indicates that the film has reached the people of the family thriller market segment.
Total Collection Breakdown
| Day | India Net Collection |
| Day 1 (Thursday) | ₹0.90 Crore |
| Day 2 (Friday) | ₹2.80 Crore |
| Total (2 Days) | ₹3.70 Crore |
As of Sunday night, trade analysts say that the film on the weekend will safely cross the ₹10 crore mark. The global gross figures of the movie are estimated at ₹5.2 crore, with decent revenue from the US and UAE markets.
The "Samyuktha" Factor
After a series of hits, Samyuktha has firmly made her place as a “minimum guarantee” star. Many have pointed to the film’s tight screenplay and jarring interval twist as the primary factors behind the surge. Directed by the newcomer Karthik, the film follows a mind-bending psychological ruse between three people, Samyuktha assuming the story arc.
Comparison and Market effects
Where large volume “mass” movies often suffer a big drop off after Day 1, NNNM is a rare film that appreciates on the grounds of merit. In a number of late-night screenings at the Hyderabad, Bengaluru and Chennai multiplexes, a number of showings were said to be “Housefull,” leading exhibitors to expand the number of screens for Saturday and Sunday slots, according to reports.
