The vibrant expatriate and business community in Dubai is reeling from the sudden and tragic passing of Indian-origin entrepreneur Devesh Mistry. Mistry, a highly respected figure in the Middle East's digital and technology sector, was the co-founder of a successful digital agency. His death has prompted an outpouring of grief and tribute from friends, family, and professional colleagues who remembered him not just for his business acumen but for his immense personal impact.
Remembering 'Our Own Superman'
The most poignant tributes have centered around the moniker, "He was our own Superman." This phrase speaks volumes about Mistry's personality and his role within his professional and personal circles. It suggests he was seen as a pillar of strength, a problem-solver, and a guiding force capable of overcoming challenges—qualities deeply valued in the dynamic and competitive landscape of the Dubai business world. His ability to lead, mentor, and inspire those around him led to this heartfelt comparison to the iconic superhero.
A Decade of Impact in the UAE Digital Landscape
Devesh Mistry's professional journey in the UAE was marked by significant achievement. Before co-founding the pioneering digital agency RBBi (Red Blue Blur Ideas), Mistry had accumulated substantial experience working in Australia and later in Dubai with global brands. RBBi was established with a focus on User Experience (UX) design and usability, a niche that Mistry and his co-founder were passionate about. They prioritized putting "the users first rather than putting together nice-looking designs," a philosophy that allowed RBBi to turn a profit quickly and secure major clients like Dubai Properties Group, challenging established agencies in the region.
An Inspiration to Aspiring Entrepreneurs
Mistry's success story, setting up a successful digital startup in the Jumeirah Lake Towers (JLT) Free Zone and thriving in a demanding market, served as a profound inspiration to many aspiring entrepreneurs, particularly those from the Indian diaspora. Colleagues recall him and his partner leading by example, creating a simple, Zen workplace that encouraged creativity. His dedication to "doing things right" for clients and focusing on creating rich "experiences" for end-users established a high benchmark for quality and ethical business practices in the region.
The Legacy of Dedication and Vision
Mistry's contributions extended beyond mere business success; he was a mentor and an influential voice in the regional digital media and design community. His decade-long experience, especially in bridging global best practices with local market needs, left an indelible mark. While the exact cause and circumstances of his death have not been widely publicized, the void he leaves behind is palpable, reflected in the media and social media tributes mourning the loss of a vibrant leader whose journey was synonymous with hard work and focused vision.
Grief Across Borders
As news of his passing spread, grief has been shared across India and the UAE. Mistry’s commitment to his community and profession cemented his status as a role model. The tributes calling him "Our own Superman" encapsulate the immense respect and affection he earned by not only building a successful company but by making a genuine, positive impact on the lives and careers of those he collaborated with.
