In a remarkable display of generosity, an Instamart user from Bengaluru tipped delivery executives a total of ₹68,600, the highest tipping amount recorded in the country. The act has drawn attention nationwide, highlighting the growing culture of appreciation for frontline workers in India’s quick-commerce sector.
According to Instamart’s annual report, customer behaviour in Bengaluru reflects a strong recognition of the challenges faced by delivery staff. Navigating dense neighbourhoods, dealing with unpredictable traffic, and ensuring timely deliveries demand immense effort and resilience. The report suggests that tipping has become a way for customers to acknowledge this demanding work.
The city has consistently led in terms of customer engagement with delivery executives, setting an example for other metropolitan regions. The tipping culture not only boosts morale among workers but also strengthens the bond between service providers and customers. Bengaluru’s contribution underscores the importance of valuing human effort in the fast-paced digital economy.
Industry experts believe such gestures can inspire broader social change, encouraging respect and empathy for gig workers across India. As quick-commerce platforms expand, acts of generosity like this are expected to play a crucial role in sustaining workforce motivation and ensuring better service experiences for millions of users.
