Bollywood superstar Salman Khan has made a groundbreaking foray into large-scale real estate and media infrastructure, announcing a massive investment of ₹10,000 crore (approximately USD $1.2 billion) through his entity, Salman Khan Ventures Pvt. Ltd. The ambitious project, unveiled at the 'Telangana Rising Global Summit,' is centered on developing a sprawling, integrated township and a world-class film studio complex in Telangana. This move is one of the largest single investments by a Bollywood celebrity into the Southern Indian state’s creative and real estate economies, promising to transform the region into a major global entertainment and lifestyle hub.
The decision to invest such a colossal sum was reportedly finalized following strategic discussions with Telangana's Chief Minister, A. Revanth Reddy. The Chief Minister has welcomed the investment, calling it a milestone for the state’s creative sector and assuring the government’s full facilitation support regarding approvals, land structuring, and connectivity. This endorsement by the state government is crucial, as the project is seen as a key component in Telangana’s broader goal of boosting its economy, attracting global attention, and cementing its position as a leading investment destination.
At the heart of the nearly 500-acre integrated township will be a state-of-the-art film studio complex. Designed to cater to the demands of modern filmmaking, the facility will be equipped for large-format feature films, cutting-edge Over-The-Top (OTT) content creation, comprehensive post-production services, Visual Effects (VFX) support, and dedicated talent development programs. By building a complete film production ecosystem, the project aims to attract major domestic and international production houses, further strengthening the region's existing strength as a media and filmmaking hub, which already hosts facilities like Ramoji Film City.
Beyond the entertainment infrastructure, the integrated township is designed as a self-contained, luxury destination. It will encompass premium residential clusters, mixed-use commercial zones, luxury hotels, high-street retail, and various entertainment spaces. The aim is to create a complete lifestyle district that blends creativity, hospitality, and urban development. The project's holistic design ensures that residents, visitors, and film production crews have access to world-class amenities within the complex itself, boosting local tourism and regional economy.
The luxury quotient of the development is further emphasized by the inclusion of championship-grade sporting and leisure facilities. Plans include a world-class championship golf course, a dedicated race course, curated nature trails, and professional shooting ranges. This integrated approach not only provides high-end leisure amenities for the luxury residential segments but also positions the township as a prime destination for sports and experiential tourism, drawing significant high-net-worth investment and visitor traffic to the Telangana region.
Most critically, the mega-township project is expected to generate thousands of direct and indirect jobs across multiple sectors, including construction, hospitality, film production, technology, and facility management. This massive job creation potential, coupled with the strengthening of Telangana's film industry infrastructure, makes the ₹10,000 crore investment a significant economic anchor for the state's growth over the next decade. Salman Khan's venture is poised to redefine the intersection of luxury, entertainment, and urban development in South India, highlighting a major trend of Bollywood celebrities expanding their brand influence into substantial business ventures.
