In a record first, Sri Venkateswara Creations has secured theatrical rights to Toxic: A Fairy Tale for Grown-ups in Andhra Pradesh and Telangana for a record ₹120 crore. It is the highest-ever non-Telugu film to be signed in this area, raising South Indian film's bar.
The Film & Its Star Power
Toxic is directed by acclaimed filmmaker Geetu Mohandas; Yash stars as Raya, a brooding anti-hero. Aside from that, Kiara Advani, Nayanthara, and a stellar supporting cast are also featured. Exhibiting both a dark narrative and star-studded performances, it has already generated huge hype ahead of its release.
Release Timing
The worldwide release on March 19, 2026, is timed with festivals like Ugadi, Gudi Padwa, and Eid. This festive season will surely help to maximize audience participation and box office potential.
Industry Reactions
Producers have called the deal a key milestone, arguing that it surpasses Yash’s previous blockbuster KGF Chapter 2, which topped the Telugu box office. Trade analysts, however, have been jittery as they wonder whether the ₹120 crore figure can hold up as Telugu-only films outpace the regional success at the box office.
New Paradigm for Non-Telugu Movies
The acquisition is a testament to the growing pan-India pull of Yash, a filmmaker whose films transcend borders linguistically and regionally across the board. Toxic could change the landscape of India’s non-Telugu films in Andhra Pradesh and Telangana if it lives up to its promise.
