Truly the “Gilli Wave” is sweeping the internet. Before he signed up to live on the Bigg Boss Show, Gilli Nata was well-known in the comedy and content creation world. But he’s now on the reality show for a 100-day experience which has catalyzed him and a new level of social media presence.
The Rise to 800,000 Followers
The development of Gilli Nata’s Instagram story is a lesson in the power of organic social media. Famous for the perfect timing of his comedic routines, and his heartwarming middle-class humor, while still keeping up with an energetic video schedule, his profile is, of course, more than a spot for entertainment.
Since BBK 12 launched, his followers are up by nearly 40%. Fans have been coming to his page to view behind-the-scenes snippets, throwback videos of his stand-up comedy, and for his signature “Gilli-style” sketches. An 800k figure is impressive given that Gilli has gone over three months without access to his phone, and Gilli’s social media team handle the page while he’s away.
Why Is Gilli Nata Trending?
There are multiple factors to this huge digital proliferation:
Authenticity in BBK 12: His “what you see is what you get” strategy resonated. To work with Kavya Shaiva or his buddies, and even work on his projects with this same sense of courage, earns him a great deal of respect.
Viral Comedy Reels: His crew has constantly put on ‘Best of Gilli’ shows, which keeps the audience engaged while he stays behind the scenes.
Finalist Factor: The Top 8 contestants and a top contender for the trophy, the "Finale Fever" has spurred more casual fans to follow his official handle for real-time updates.
The Road to 1 Million
The Bigg Boss Kannada 12 Grand Finale will happen by Jan 17 and 18, 2026, digital analysts predict by the time Gilli Nata leaves the house, to hit 1 Million followers. If he wins, the surge will be even greater. He is currently running alongside the other social media whales in the house, but his engagement rate-averaging more than 100k likes per post, leaves him in league with the entire Season 12 contestants. A Message from the Team. In celebrating the milestone, Gilli’s social media team shared a heartwarming “Thank You” creative with the tagline:
"800,000 hearts and counting! Many thanks for your unconditional love and support for our Gilli. Your votes and follows are the fuel that keeps him going inside the house. Let’s take this to 1M soon!”
