Bajaj Auto is geared up for one of its biggest product releases in a few years and plans to launch 10 new two-wheelers in the next six weeks. In the 125cc and 150cc categories, there will be two new Pulsar motorcycles in those categories that will be launched in time for the festive season.
The announcement would come at the same time that the company’s Q1 FY27 financial results were published, in which Bajaj Auto also announced plans to greatly expand its manufacturing capacity in line with growing domestic and international demand.
Two New Pulsar Models On The Way
After the quarterly earnings announcement, Rakesh Sharma, Joint Managing Director of Bajaj Auto, confirmed that the company is preparing to introduce two completely new Pulsar motorcycles.
The upcoming models will target the highly competitive:
125cc commuter sports segment
150cc premium commuter segment
Both categories are among the highest-selling motorcycles in India and hence are very important for Bajaj's overall sales strategy.
Although the products are not yet detailed in terms of technical specifications and design details, new motorcycles are expected to be redesigned and better equipped with enhanced style, technology, and performance to appeal to younger buyers.
Aggressive Product Offensive
The two new Pulsars are part of a Bajaj Auto strategy to launch 10 new two-wheelers in six weeks.
The portfolio will be a mixture of:
Motorcycles
Scooters
Updated existing models
New variants across different engine capacities
The aggressive roll-out is also meant to strengthen Bajaj’s position ahead of the festive buying season, one of the busiest periods for automobile sales in India.
Manufacturing Capacity To Increase
Bajaj Auto also announced a major expansion of its production capabilities to be part of that.
The company plans to increase annual manufacturing production capacity from 7 million units to 9 million units, an increase of more than 25%.
The expansion will help Bajaj meet growing demand in the domestic market and export markets as well as support its growing portfolio of motorcycles and scooters.
Pulsar is still a key brand.
The Pulsar is still one of Bajaj Auto’s best motorcycles in India and has been around for over two decades.
New 125cc and 150cc models will further strengthen the Pulsar line, especially in the entry-level and mid-range performance motorcycle market where competition has intensified.
Industry officials think that the new models could include:
Modern LED lighting
Fully digital instrument cluster
Bluetooth connectivity
Improved fuel efficiency
Refined engines compliant with the latest emission norms
New graphics and colour options
We expect the specifications to be officially released closer to launch.
Competition In The Segment
The new Pulsar motorcycles will compete with several popular models in the Indian market, like those from:
TVS Apache series
Hero Xtreme range
Honda SP125 and Unicorn
Yamaha FZ lineup
Bajaj is a market leader (both brand-wise and dealer-wise) in these high-volume markets, so it will strengthen its market share.
Festive Season Launch Expected
The timing of launches corresponds to India’s festive season, in which motorcycle sales typically increase significantly due to higher consumer spending and attractive festive offers.
With 10 new two-wheelers in stock, new production capacity, and a new Pulsar line of bikes, Bajaj Auto is positioning itself for a strong second half of FY27. Pricing, features, and launch dates are expected to be announced in the coming weeks.
