HJTIHH’s romantic drama Hai Jawani Toh Ishq Hona Hai has had a good first week at the box office due largely to the 50% discount offer during its 7 days. It gave the film a huge boost and helped it finish in the lead with numbers comparable to Varun Dhawan’s SSKTK, and also because it had an extended 8-day week, with the same discount deal in place from Monday to Thursday.
HJTIHH’s success in its first week indicates strong audience interest and a price that is high. The film opened with ₹8.65 crore on Friday, ₹9.10 crore on Saturday and a high of ₹10.76 crore on Sunday. The weekday numbers stayed at ₹3.96 crore on Monday, ₹4.52 crore on Tuesday, ₹3.57 crore on Wednesday and ₹2.97 crore on Thursday. That takes us to the total of ₹43.53 crore nett for a mid-budget entertainment.
The continued discount offer into the second Friday will also put more momentum, but the film is now going to have competition from a slew of new movies. Industry observers are eager to see how HJTIHH will continue against new competition and hold a firm hold on people.
Comparisons with SSKTK also highlight the film’s success. While SSKTK enjoyed a longer opening week and similar promotional activities, the numbers of HJTIHH have been in the same range with the film’s strong word-of-mouth and popularity on multiplexes and single screenings.
The coming weekend is crucial. With new titles seeking our attention at the same time we need to rely on the goodwill and discount model that is already in place to keep HJTIHH at the top of the list. If the film continues to grow at a steady rate it could be one of the surprise performers of 2026.
Hai Jawani Toh Ishq Hona Hai has achieved a solid Week 1 total of ₹43.53 crore as discounted ticket offers have been made available and audience turnout. The film’s success in Week 2 as it will be in the midst of the competition will also be the determining factor for its box office performance.
