LEGO has arrived in India with the opening of its first official LEGO Store in Ghatkopar, Mumbai. The launch will bring the world-famous Danish toy brand to millions of Indian consumers and will be a retail experience like nothing else in the world and will offer world famous building sets, a building set and interactive things for kids to do in India with world-famous building sets and games.
The new outlet has more than the regular shopping experience. You can browse through the vast range of LEGO products on display and see a wide variety of them (such as LEGO City, LEGO Technic, LEGO Star Wars, LEGO Harry Potter, LEGO Friends, LEGO Icons, LEGO Marvel, LEGO Disney and LEGO Architecture, for example).
The launch of the first official store is an indication of LEGO's increasing confidence in the Indian market, where demand for educational toys, creative play products and collectibles has grown steadily in the past few years. The company is looking to expand its reach and provide consumers with product launches and exclusive in-store experiences.
The store will attract children, families, collectors and LEGO fans from the city, in Ghatkopar, one of Mumbai’s main shopping centres, to come and shop there. The retail facility has been constructed with interactive zones which encourage creative and hands-on activities and allow the LEGO brand in the store to be built, explored and experienced in a very unique way so that people can build, explore and get to learn about the brand.
LEGO has been able to combine entertainment with education globally and is renowned for its creativity, problem-solving, critical thinking skills, and fine motor skills to engage children and also to attract adult hobbyists and collectors with more advanced building sets.
The launch of the Mumbai store comes at a time when India’s organized toy retail sector is booming with rising disposable incomes, growing interest in STEM-based educational toys, and an expanding number of adult collectors. Industry experts believe that an official LEGO Store will only increase the popularity of premium construction toys in the country.
People who come to the new outlet will get genuine LEGO products (new collections and seasonal items) and will be able to buy them on their own. And the official retail format will also offer the company a more personal shopping experience with trained staff, product demonstrations, and interactive experiences.
The store opening shows LEGO's long-term commitment to expanding its presence in India. LEGO is one of the world's most recognizable toy brands and has invested in an expanding market with significant growth prospects, and India is an attractive market due to its large young population and expanding consumer base.
The first official LEGO Store could help in establishing more outlets in other major Indian cities in the coming years, retail analysts say. And as we know, it will make the brand more visible to people who will be able to see the company's vast range of products to consumers in the store.
With the opening of its first official store in Mumbai, LEGO has taken a significant step in strengthening its presence in India, bringing its globally celebrated world of creativity, imagination, and hands-on learning to a wider audience.
