QWEEN, India’s self-discovery experiential luxury jewellery company, has introduced a seven-colour gold collection, expanding the range of options available to consumers from yellow, white and rose gold to include in addition to the traditional yellow, white and rose gold range.
The brand says the product is the first jewellery brand in India to launch seven different colours of gold.
The collection comprises seven shades of Snowfall White, Cloudy Grey, Clover Green, Rose Bloom, Champagne Fizz, Desert Noon and 24K Sunrise. The colours are meant to encourage customers to select jewellery based on their personal preferences, skin tone, and style, QWEEN said.
Unlike coloured jewellery that can rely on surface treatments like rhodium plating to alter the appearance of gold, QWEEN says its seven colours are created through carefully developed gold alloy compositions.
That is, the colour is produced through the composition of the metal itself rather than simply being applied as a coating.
The move is intended to broaden how people view gold jewellery. Yellow gold, white gold and rose gold are the popular choices for most of the time, but QWEEN’s new collection adds green, grey, champagne and other colors to the mix and gives shoppers options in rings and other jewellery.
As the company has also highlighted, customisation has been one of the key aspects of the concept. Customers can pick different gold colours for various models and designs based on the designing, and recent pieces are now available in different gold colours. Modern pieces can combine gold colours and different gold colour combinations with one another.
It is a design that is more personal, and the jewellery is more closely related to the expression of our jewellery design and less about the number of colours: we see it as individual design choices that are really about personalisation and not just the colour.
QWEEN has framed the collection as part of its wider push to create a different jewellery shopping experience. The company is India’s first self-discovery experiential luxury jewellery brand and its focus is on letting customers come and go with jewellery at their own pace.
It has an entire product line of natural diamonds, gemstones, gold and silver jewellery.
The seven-colour gold concept also fits into QWEEN’s overall product strategy. In December 2025, the company announced plans with Rosy Blue and Kashikey, who invested ₹1,000 crore, and seven colours of gold and seven shades of natural diamonds.
To promote the new collection, QWEEN unveiled a Noida billboard featuring seven signature rings. The lights on the display illuminate the rings one after another, showing the seven gold colours as part of the brand’s campaign.
The seven-colour collection is now available at QWEEN’s store in Aditya Ancora at Sector 50, Noida. The brand’s website also offers a wider jewellery collection and experiential shopping services.
