Sachin Tendulkar is more than an India hero. Known as the “God of Cricket,” he has constructed a life far off the pitch. His transition from a child with a bat to become one of the richest athletes in India is an inspirational journey. Today (and, yes this is a long term one, but at least in India), Sachin is associated not just with cricket but with business, investments and social causes as far back as it can go. His journey speaks to the promise of fame translating into enduring success.
As of 2026 the net worth of Sachin Tendulkar is estimated at around ₹1,250 to ₹1,400 crore, worth approximately 160–170 million. And that riches were won through various means. His cricket earnings consist of matches, BCCI contracts and participation in the IPL. He is also the face of many big brands such as Pepsi, Adidas, MRF, Boost and BMW. He has made sensible investments into startup companies over the years. Some luxury cars, properties and other valuable assets are in his hands adding money to his own fortune. His financial trajectory is an example of how a sports career can become a long-term success story if put together right and if you have good diversification.
Sachin invested in a number of enterprises that he deemed important and interesting. He was a co‑owner of Kerala Blasters FC in the Indian Super League in which he helped grow football in India. He also bought into Spinny, a platform that makes purchasing used cars more transparent and reliable. In terms of consumer products, he introduced “Sach,” a personal care line through Big Bazaar. He previously owned restaurants like Tendulkar’s in Mumbai and Sachin’s in Bengaluru but eventually left. On top of these, he has also invested in business, especially new-age enterprises, specifically in technology and consumer goods. With the Sachin Tendulkar Foundation, he also contributes to child health, education and sports improvement in schools as part of his contributions to giving back to the community.
Sachin Tendulkar tells a story that demonstrates that success is not confined to the cricket field. Sachin Tendulkar’s story also touches on community, youth sportsmanship on social development. As he turns a fortune from famous careers to self-diluted investment enterprises, his net worth and business cases show athletes can bring lasting wealth. What is more important is that his choices indicate determination on the field, trust of others, and society as a whole. Every single one of those years he is a role model for countless fans. Sachin may well live to have more than just run the numbers.
