Apple has officially commenced its annual Holiday Season Sale in India, offering a range of attractive deals across its product lineup. In line with the company's traditional retail strategy, the core of the promotion is not direct price cuts but rather substantial instant cashback offers facilitated through partnerships with major banks, including ICICI Bank, Axis Bank, and American Express. These limited-time offers are exclusively available on the official Apple India website, Apple.in, making it a prime opportunity for consumers looking to purchase premium Apple products ahead of the New Year.
Headline Deals: MacBooks and iPhone 17 Series
The most significant savings of the holiday sale are reserved for Apple's most powerful devices:
- MacBook Air M4: The popular 13-inch MacBook Air M4 is available with an instant cashback of ₹10,000. This brings the effective price down from its launch price of ₹99,900 to ₹89,900 for eligible cardholders. The discount is automatically applied during checkout.
- MacBook Pro M4 Series: The larger 14-inch and 16-inch MacBook Pro models also receive the maximum benefit, with a flat ₹10,000 instant cashback, making it an opportune time for professional users to upgrade to the M4 Pro and M4 Max chips.
- iPhone 17 Series: The latest flagship series is also included. The iPhone 17 Pro is available with a ₹5,000 instant cashback for users of select bank cards. While the standard iPhone 17 model is seeing stock issues across several third-party platforms, Apple.in offers a smaller discount for those looking to secure the newest phone directly.
Discounts Across the Apple Ecosystem
The Holiday Season Sale extends well beyond MacBooks and iPhones, covering Apple’s wider range of devices and accessories:
- Older iPhone Models: The popular iPhone 16 and iPhone 16 Plus series are being offered with an instant cashback of ₹4,000 on Apple.in, though consumers are advised to compare this with third-party retailers, who are currently offering higher discounts of up to ₹9,000 on these older models.
- Apple Watch: The Apple Watch Series 11 comes with a ₹4,000 bank discount, while the more budget-friendly Apple Watch SE 3 offers ₹2,000 off, catering to different segments of the wearables market.
- iPads: Both the 11-inch and 13-inch iPad Air models are eligible for ₹4,000 off, while the standard iPad and iPad mini receive a ₹3,000 cashback.
- Audio Accessories: Even the wireless audio line-up is included, with both the AirPods Pro 3 and AirPods 4 offering a ₹1,000 cashback.
Free Subscriptions and Retailer Competition
In addition to the monetary savings, Apple is sweetening the deal with complementary services. Customers who purchase any Apple device through Apple.in are eligible for a three-month free subscription to Apple TV+. Furthermore, purchasing any Apple Watch comes bundled with a three-month free subscription to Apple Music.
It is important for consumers to note that while Apple’s official website provides guaranteed bank offers and free subscriptions, third-party retailers like Vijay Sales and Flipkart are also running aggressive counter-deals. For instance, some retailers are offering even steeper combined discounts (flat price drops plus bank offers) on older MacBook Air models, sometimes totalling up to ₹18,000 in savings. Therefore, a careful comparison between Apple.in and authorized resellers is recommended to maximize holiday savings.
