Dua Lipa, a world-famous music star, has sued Samsung for $15 million for the alleged appropriation of her photo in a way that seemingly involved promotional and marketing material.
Most likely, Samsung got the singer’s photo improperly used in advertising associated with one of its products without licensing rights or permission, according to news articles.
Now, it appears that the photo was inappropriately exploited in media hype and during digital advertisement and on ads on the unofficial use on the part of researchers and as part of their advertising scheme, and the singer’s lawyers sued Samsung and filed a damages claim.
Court records, the international media, testify, however, that Dua Lipa is certain that what she represents and who she is has been commercialised without explicit permission. That lawsuit will provide for the potential cash recovery of as much as $15 million if copyright infringement, the theft of the artist’s likeness and commercial exploitation are claimed.
Furthermore, the data is said to dupe the consumer into thinking that there is a corporate seal of approval or membership. Samsung has not publicly responded to the allegations fully. But the firm can also challenge a court case it was pursuing or settle one behind closed doors, and that could give it some leverage if discussing the lawsuit can be continued, according to legal affairs experts.
The case has gained some traction online for businesses that have leveraged tech and entertainment in this new legislative-legal landscape in this era of social media, and its digital marketing, celebrity branding and intellectual property rights, the era of what matters most to them nowadays.
Celebrities, influencers and photographers have sued companies and major media companies in recent years over improper use of images on the internet, including inappropriate use of their images and the photographs by large media companies. More recently, experts have been asking companies to provide sources and how they share promotional material.
Dua Lipa the biggest hit music superstar in the world! has become much more than that, a massive international and long-established brand: her music, her style, her endorsements and her social media, not just an idol herself. Her brand possesses significant commercial value; her fame is huge, according to industry analysts, and unauthorised uses claims are critical.
Unless the parties can strike an out-of-court deal, the lawsuit could go to first-round court in the coming weeks. This would affect future policy: the use of celebrity image in international marketing campaigns.
