A serious allegation against the popular dairy brand Nandini in Karnataka has turned into a police case. The customer who posted the video Arun Kumar was arrested after officials of Mandya District Milk Union (MANMUL) complained to police that he had shared the video.
It is said to have happened in Maddur town of Mandya district and soon went viral on social media platforms when the video showed an alleged SIM card inside a Nandini curd packet. Questions were raised over food safety, packaging standards and quality control by the dairy company. But according to reports later police investigation told a different story so the controversy around the dairy brand took an unexpected turn.
Arun Kumar, a resident of Channasandra Layout in Maddur had shared the video which showed how SIM card was found inside the curd packet. The video soon went viral and several social media users asked how could mobile SIM card be found inside a sealed dairy product.
Consumers were talking about it as Nandini is one of Karnataka’s most trusted and widely recognised dairy brands. Many customers questioned whether foreign objects can enter packaged food products and some wanted explanation from the company. MANMUL (which runs dairy operations in region) also came under public scrutiny with the controversy.
After the video went viral MANMUL officials approached police and complained about Nandini’s allegations against her. The dairy union had earlier denied the claim saying curd manufacturing and packaging is done on automated machines and that it is difficult for an external object like SIM card to enter a sealed packet during normal production process.
Complaint led police to investigate circumstances of viral video and how SIM card allegedly entered inside curd packet. Police found out that SIM card belonged to Arun Kumar’s family member, which reportedly changed the direction of case and questioned original claim made in viral video.
Reports further say that Arun Kumar also admitted that the incident had happened by accident during the circumstances surrounding the packet and the SIM card. He reportedly said Nandini was not at fault and dairy company had no fault in it too.
The clarification is important because the original video had given the impression that SIM card was inside curd packet as a manufacturing or packaging failure. The reported admission has therefore given the controversy a completely different dimension.
Police action after MANMUL complaint has also brought to fore what could be the consequences of sharing misleading claims about businesses and consumer products without verifying facts.
The incident has also opened up a larger debate about what social media users should be doing when they share videos and make allegations against companies. In the digital age, a short video can reach thousands or even millions of people in a few hours social media gives consumers an opportunity to point out real problems and ask for accountability but unverified information can damage reputations and cause unnecessary panic too.
A viral video claiming that a SIM card was found inside a Nandini curd packet has taken an unexpected turn. Following a complaint by MANMUL officials, police arrested Arun Kumar, a resident of Channasandra Layout in Maddur, Mandya district. During the investigation, it reportedly emerged that the SIM card belonged to a member of his own family. Arun Kumar reportedly admitted that the incident happened accidentally and clarified that Nandini had no fault in the matter. The incident highlights how unverified claims can spread rapidly on social media and create unnecessary controversy. Verify before you share!
— Kumar B Gowda (@KumarBGowda7) November 14, 2026
Food safety allegations are sensitive because they directly affect public confidence in products that families eat every day: A viral video from just one company can raise doubts among consumers before even knowing what happened.
Milk, curd, butter, ghee and other dairy products are a big part of Karnataka’s daily consumer market so allegations of contamination or packaging defects can have a big effect on perception.
Maddur shows why complaints about food products should be taken seriously and why consumers shouldn’t draw conclusions from viral social media content alone. Companies need to continue transparent quality-control practices too respond promptly whenever customers raise genuine concerns.
The reported developments in Nandini curd controversy remind us that viral videos don’t always tell the whole story. What was initially a food safety issue has reportedly turned into an accident where SIM card was mixed up with family member of person who shared video.
Arun Kumar reportedly admitted Nandini wasn’t at fault and now the controversy has taken U-turn. It is a message for social media users check before sharing anything especially when serious allegations are made against people, business or popular consumer brands.
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