The Ajith Kumar Racing Team is on its way to blazing the trail of new benchmarks not only for the racing but for fans. After a successful season in the 24H Series Middle East Trophy at the Yas Marina Circuit, the actor-racer Ajith Kumar (affectionately known as 'Thala') unveiled a one-stop, futuristic approach to reaching millions of fans: a custom-designed QR-based photo delivery.
Streamlined Memories
QR’s Revolutionary Change. Tens of thousands of fans flock to Abu Dhabi to see the superstar, but typical meet-and-greets tend to generate some pandemonium. In order to guarantee that every fan would leave with a clear and clean recollection, the racing franchise instituted a sophisticated session:
Fan Cam
Ajith’s camera crew documented his interactions with fans in a streamlined, orderly line. Instant Delivery: Rather than waiting for a post on social media or a blurry selfie in person, fans were given a QR code that mapped to their phone numbers. Digital Souvenirs: Fans could get their high-resolution photographs immediately, using their devices, and no one was left out of their “Thala moment” simply because they scanned the code. "It was just highly organized.
We weren’t racing for selfies
The team snapped the picture, we scanned a code and the memory was on my mobile phone even before I left the circuit," said one fan who came from Dubai to attend. Excitement at Yas Marina Circuit. The track was alive with buzz, as fans stood around for hours in jerseys of the team and waving Indian flags. The star power of this occasion is also augmented by their presence as the composer, Anirudh Ravichander visited the circuit to back Ajith.
Ajith is a Dual Star: Racing and The Theatre
For the actor now, however, this has to be the professional motorsports experience of his dreams. He is gearing up for the release of those exciting movies Vidaamuyarchi and Good Bad Ugly, but his most active is in professional motorsports. Currently, the Ajith Kumar Racing Team is also on the Michelin 24H Series, with plans to play in the full European season later this year. The technology-driven endeavor has been the object of praise as a seminar in crowd management, and in fans' appreciation, illustrating that even at a high speed, Ajith Kumar always has time for his 'people'.
