Kollywood star Ajith Kumar, a racing guy and a good actor in his own right, has been awarded a special car from Mahindra & Mahindra. The business also gave him a Mahindra BE 6 Formula E–themed SUV as reward for his passion for motorsport and his unique rise as an actor and motor racing racer in Chennai.
Mahindra representatives, including senior management, handed over the BE 6 SUV to Ajith Kumar during a private ceremony. Designed around Formula E racing themes, the car exemplifies Mahindra's established reputation for the world electric racing championship. The gesture was not only a vehicle exchange but also recognition of Ajith’s commitment to speed, endurance and innovation.
Ajith Kumar’s dualistic sense of self has always made him distinct in the film world. And beyond making movies, he has also raced across the globe in global racing events and endurance races. He has won many great fans, and even more, lots of professional motorsports followers. Mahindra has showcased this side of his identity by gifting him a SUV inspired by Formula E, thus displaying the convergence of Indian cinema and Indian car innovation.
This is how the two are intertwined. BE 6 is one of two new electric models in the Mahindra electric fleet, the other is the all-new XUV 3XO EV and XEV 9e. The Formula E range received by Ajith has its own racing-derived graphics & design. It’s a symbol of Mahindra’s efforts to move toward sustainable mobility and celebrating the thrill of racing. The SUV is valued between ₹24–30 lakhs, bringing it into the premium lap in the EV category.
There were fans of Ajith Kumar who were eager to share the news on social platforms. Some applauded Mahindra for paying tribute to his racing mindset and for driving electric mobility with such a high-profile gesture. The gift has also opened discussions as to how Indian companies could connect with cultural icons to foster innovation and sustainability.
The Mahindra BE 6 Formula E-themed SUV for Ajith Kumar which will become a symbol of both his dedication to racing and a symbol of India’s growing presence in electric mobility seems more than a corporate gesture. For Ajith that's yet another part of his special narrative as a racing star and film actor. For Mahindra, it only reinforces their dedication to the fusion of technology, sustainability, and culture.
