The first single from Ram Charan’s upcoming film Peddi, titled “Chikiri Chikiri,” has taken the internet by storm, becoming one of the fastest‑growing musical hits of the year. Within just a month of its release, the Telugu version alone crossed 100 million views, while the combined views across all five released languages have surged past 150 million, marking a massive milestone for the film’s promotional campaign.
The song’s explosive success has been celebrated widely by the makers. Vriddhi Cinemas, the production house behind Peddi, released special cricket‑themed graphics to mark the achievement, symbolizing the song’s “century” in Telugu and the overwhelming excitement among fans. The celebratory posts highlighted how the track has become a cultural moment, inspiring reels, edits, and fan‑made videos across social media platforms.
Composed by A.R. Rahman, “Chikiri Chikiri” blends energetic beats with a catchy rhythm that has resonated strongly with audiences nationwide. Ram Charan’s powerful screen presence and electrifying dance moves have further amplified the song’s appeal, making it a trending topic across YouTube and Instagram. Director Buchi Babu Sana has also been praised for the song’s grand visual style, sharp choreography, and high production quality, all of which have contributed to its viral momentum.
The success of the song has significantly boosted anticipation for Peddi, which is scheduled for a global theatrical release on March 27, 2026. The film marks Vriddhi Cinemas’ major debut after the massive success of Ram Charan’s RRR, and expectations are soaring as the team continues its shoot across Hyderabad and Delhi. The cast includes Janhvi Kapoor, Shiva Rajkumar, Jagapathi Babu, Divyenndu Sharma, and Boman Irani, adding further star power to the project.
Producers have also clarified that the film is progressing on schedule, dismissing rumors of a release delay. With the talkie portions expected to wrap up by early 2026, the team is confident about delivering a high‑quality cinematic experience.
As “Chikiri Chikiri” continues to break records, it has become clear that the song is not just a promotional number, it is a full‑fledged musical phenomenon. With months still left before the film’s release, the track’s unstoppable rise hints at even bigger milestones ahead, setting the stage for Peddi to become one of the most anticipated films of 2026.
