On Sunday, actress Samantha Ruth Prabhu inaugurated the new Sirimalle Sarees outlet on Road No. 36 in Jubilee Hills, Hyderabad. The launch event celebrated the brand’s vision of blending traditional handloom weaves with contemporary designs, offering a fresh take on ethnic fashion for modern audiences.
Samantha arrived in a striking saree, accessorized with elegant gold jewelry and styled with loose waves of hair. Her poised appearance amid vibrant racks of sarees and a floral backdrop drew admiration from guests and fans alike, perfectly embodying the timeless elegance that the brand represents.
The actress, known for her acclaimed performances in films such as Yeh Maaya Chesave and Pushpa: The Rise, mingled with attendees during the event. Her presence added star power to the launch, while also reinforcing her influence as a fashion icon who seamlessly bridges cinema and style.
The inauguration highlighted Samantha’s enduring appeal in the fashion space, even as she continues to balance her busy film schedule. With upcoming projects like Rakt Brahmand, her association with Sirimalle Sarees reflects her ability to champion tradition while embracing modernity, making her a fitting face for the brand’s new chapter in Hyderabad.
Our Queen @Samanthaprabhu2 at Sirimalle Sarees Store Opening today at Jubilee hills, Hyd! 🛐🔥
— Samantha FC || TWTS™ (@Teamtwts2) December 21, 2025
🔗 https://t.co/XDLeCResDo #Samantha #SamanthaRuthPrabhu pic.twitter.com/RoW1dPT8qK
