The popular brand of Nandini, the Karnataka Co‑operative Milk Producers’ Federation Ltd. (KMF), vigorously denied unfounded allegations on social media which alleged that its products are unsafe for consumption. By issuing a public statement, the organization aimed to reassure millions of loyal consumers. They said all Nandini milk and milk products are produced under a set of stringent safety standards approved by the statutory bodies and the Food Safety Standards Authority of India.
In recent days, social media posts on Instagram as well as other channels suggested that certain Nandini items were unsafe. It quickly spread online with confusion and panic among consumers who have long accepted the brand’s claims. Many families in Karnataka have been raised on Nandini milk, and its implications are particularly corrosive to public confidence in the milk.
KMF, however, firmly responded and called its accusations baseless, misleading and defamatory. The federation indicated that it strictly adheres to safe and approved procedures for production and sales of milk and milk products. It reassured consumers that all products undergo stringent quality checks prior to being sent to market.
According to the notice, KMF has to take legal action against those spreading the rumors because not only do the rumors affect the branding of the brand, but they also mislead the people.
As the brand has also been, Nandini was one of the most trusted dairy brands for many to use in Karnataka and beyond. Its milk, curd, ghee, and other products have for generations been used by consumers. The federation echoed this tradition of confidence, warning of not being convinced by unverified claims on social media.
KMF had a public notice to restore trust, not in some ways an act of intimidation, but because the public and consumers are trying to keep up the good reputation and confidence in KMF by providing a public comment on the product.
The episode shows the problem of false information on social media. Misinformation can go viral causing unnecessary panic and destroying reputations. Experts say it’s important to verify information in an official way, before you believe or share it around. For brands such as Nandini, transparency and open communications are imperative if we are to retain the trust of our consumers in the digital age.
The statements of KMF Nandini were extremely accurate and provided good information to all consumers that all milk and milk products are safe for consumption. Under FSSAI standards and approved practices, the federation maintains a brand image. The alert serves to reassure buyers and warn about the backlash against any false information.
