The ongoing season of Bigg Boss Kannada Season 12 (BBK 12) is being utterly dominated by one name in the media and social circuits: Gilli Nata. The comedian, known for his rustic Mandya dialect and high-energy antics, has become the single biggest talking point, generating immense chatter, both positive and negative. From intense debates about his in-house 'gimmicks' and controversial arguments to his impressive surge in social media followers, the coverage seems singularly focused on him, eclipsing the performances of other contestants.
Vinay Gowda's Frustration Over Imbalance
Veteran Kannada actor and a popular former Bigg Boss contestant, Vinay Gowda, has reportedly expressed his frustration with this skewed media coverage. According to reports, Vinay Gowda, who maintains a strong connection with the reality show's ecosystem, specifically took issue with the relentless and often disproportionate attention being given to Gilli Nata. He observed that everywhere he looks, from social media timelines to entertainment columns, the conversation is dominated by "Gilli, Gilli," indicating an excessive focus.
A Direct Message to PR Agencies
Vinay Gowda's commentary reportedly included a direct message aimed at the Public Relations (PR) agencies and social media managers handling the campaigns for the other contestants. His message was a plea for balanced coverage. He urged the PR teams to concentrate on highlighting the skills, achievements, and unique personalities of the other talented individuals participating in the season, rather than letting the entire narrative revolve around a single, controversial figure.
The Dynamics of Reality TV Fame
The actor’s statement highlights a critical dynamic in the world of reality television: the intense, often manufactured, hype cycle that can elevate one contestant while marginalizing others. Gilli Nata's controversial moments, which are gold for TRP ratings and social media engagement, naturally receive more traction. However, this creates an imbalance where genuine talent and compelling gameplay from other contestants—who might be providing high-quality content without high-decibel drama—are overlooked in favour of the most polarizing figure.
The Need for Diverse Representation
Vinay Gowda's intervention serves as a call for fair play, not just within the house, but in the external media representation. He pointed out that every contestant who enters the Bigg Boss house is a personality with their own journey and skill set. By allowing one contestant's PR (or self-created) drama to consume the entire media space, the opportunity to recognize diverse talent—from actors and singers to dancers and social workers—is lost. Ultimately, his statement urges the public relations machinery to adopt a more comprehensive and merit-based approach to showcasing the talents within BBK 12.
