Instagram has taken a major step toward expanding how people watch short videos by launching a brand‑new application called Instagram for TV. This new app is designed especially for smart TVs and focuses on giving users a simple, comfortable way to enjoy Reels on larger screens. The launch reflects Instagram’s growing interest in adapting to changing viewing habits, where people increasingly enjoy watching short videos together in living rooms rather than only on mobile phones.
Reels have become one of Instagram’s most popular features, with millions of users watching short videos every day. Until now, this experience was limited mostly to mobile phones. With the introduction of Instagram for TV, the platform aims to make Reels more accessible, social, and enjoyable by bringing them to television screens. This move also helps Instagram compete with other platforms like YouTube and TikTok, which already offer TV apps.
A New Way to Watch Reels
Instagram for TV is a dedicated app created for smart televisions. It currently supports only Reels and is available in the United States on select Amazon Fire TV devices. The app offers a clean and simple layout, making it easy for users to browse and watch videos.
Some of the key features include:
- Reels‑focused viewing experience: The app is built entirely around Reels, bringing vertical videos to big screens.
- Multi‑account support: Users can add and switch between multiple Instagram accounts.
- Search option: A built‑in search bar helps users find creators, trends, and videos quickly.
- Future remote‑friendly controls: Instagram plans to add better remote navigation soon.
- Shared viewing experience: The app encourages group viewing, similar to traditional TV watching.
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Availability and Future Plans
At present, Instagram for TV is available only in the United States as part of a testing phase. Users can download it on select Amazon Fire TV devices through the Amazon Appstore. Instagram has confirmed that more features are already in development, and the app is expected to expand to more regions and devices in the coming months.
Why This Launch Matters
This launch marks Instagram’s first major push into TV‑based content consumption. By bringing Reels to televisions, Instagram is encouraging more relaxed, shared, and passive viewing something that aligns with how many people already enjoy entertainment at home. It also strengthens Instagram’s position in the competitive short‑video market, offering users a new way to enjoy their favourite content.
