Two big Telugu films were announced recently. One is Spirit, starring Prabhas and directed by Sandeep Reddy Vanga. The other is #AA23, starring Allu Arjun and directed by Lokesh Kanagaraj. Both films created excitement among fans, but the response to #AA23 has been much faster.
The announcement video for Spirit was released two months ago on T-Series Telugu. It has collected about 4.8 million views. Fans were happy to see Prabhas in a new project, and the video got steady attention over time.
On the other hand, #AA23 was announced just five days ago by Mythri Movie Makers. In that short time, the video has already crossed 4.9 million views. This means it has overtaken Spirit’s lifetime Telugu views in less than a week. The speed of this growth shows how strong the excitement is around Allu Arjun’s new film.
There are many reasons why #AA23 is trending so quickly. Allu Arjun is at the peak of his career after the huge success of Pushpa. Fans have been waiting eagerly for his next project. Lokesh Kanagaraj, the director, is also a big name with hits like Vikram and Kaithi. His entry into Telugu cinema is a major event. The music is by Anirudh Ravichander, who is loved by young audiences. Together, this team has created massive buzz.
The announcement video itself is also very striking. It shows Allu Arjun standing on a rock with a giant sun behind him. The bright red and orange colors make the video look powerful and dramatic. This strong visual style helped the video spread quickly on social media.
Comparing the two projects shows the difference clearly. Spirit has Prabhas and a dark, simple teaser with the tagline “#OneBadHabit.” #AA23 has Allu Arjun, a colorful and dramatic video, and the promise of music by Anirudh. While Spirit took two months to reach 4.8 million views, #AA23 crossed 4.9 million in just five days.
This moment shows how fast fan interest can grow in today’s digital world. A creative video and strong team can make a huge impact in a short time. Even though Spirit is still a big project, #AA23 has taken the lead in early excitement.
Both films are important for Telugu cinema. But right now, Allu Arjun’s #AA23 is winning the race in views and fan attention. It will be interesting to see how both films perform when they finally release.
