In a testament to their wide-reaching pan-India popularity, newlywed power couple Rashmika Mandanna and Vijay Deverakonda — lovingly, their moniker 'ViRosh' made digital history. Rashmika’s wedding news on Instagram has now reached more than 23 million likes and turned into the top post in Asia as of today. The post showcasing ethereal snapshots of their twin ceremonies at ITC Mementos, Ekaaya Udaipur has accomplished an accomplishment that many imagined wouldn't be questioned for years.
Dethroning the "King"
For almost two years, a world record for the most-liked post in India and Asia was in the possession of cricketing legend Virat Kohli. After India won the 2024 T20 World Cup in Barbados the post that moved nearly 22.8 million users, is a digital monument to a glorious India cricket career.
But the “ViRosh” wedding frenzy turned out to be an unstoppable phenomenon. Rashmika’s wedding photos crossed a mark of 23 million within a mere 48 hours of posting. Together with Vijay’s own post (which has racked up over 18.4 million likes), we see the couple total engagement on their wedding day reach an incredible 41.4 million likes over two handles.
A Fairytale That Melted Hearts
Experts say the unprecedented engagement comes because of the couple’s longstanding “best friends to soulmates” narrative. The viral surge was largely the result of their captions, which were intensely personal. Rashmika hailed Vijay as the man who taught her “what true love and peace feel like,” and Vijay’s caption “So, I made my best friend… my wife” resonated deeply among that number of people who all took him by the hand across the network, which has over 75 million followers on their account. The ceremonies' visual appeal, honoring both Telugu and Kodava traditions, would also serve to promote the cross-cultural celebration.
Establishing a New Standard for Celebrity Weddings. With this victory, ViRosh comfortably broke the records set by other Bollywood and Tollywood "Power Couples":
- Kiara Advani & Sidharth Malhotra: 15.8M likes (One post)
- Alia Bhatt & Ranbir Kapoor: 14.1 million likes.
- Katrina Kaif & Vicky Kaushal: 12.6 million likes.
The speed with which likes were amassed, crossing 10 million within hours, is a testament to the special standing of both stars as intermediary figures between the South Indian and Hindi film worlds. As the couple prepares for their grand reception in Hyderabad on March 4, the digital world is already looking toward the next milestone. Rashmika's post has been steadily rising with the peaks in world's charts and currently, the top 20 most-liked posts in the world.
