Phars Film, founded in 1964 by Ahmad Golchin, has become one of the most established film distribution networks in the Middle East. Over the years it has been instrumental in building the regional cinema industry through Hollywood, Bollywood and South Indian films to Gulf cinema viewers. Phars Film made news just lately for having acquired overseas distribution rights of Yash’s upcoming film “Toxic” which has enabled it to penetrate even more into the global market.
Phars Film (PHF) was initially a small distributor but under the founder's vision grew almost overnight. Ahmad Golchin proposed establishing a strong film exhibition and distribution mechanism in the Middle East. PHF is the largest film distribution and exhibition network in the region, distributing and exhibiting over 350 titles each year. The company has established strong partnerships with producers and studios around the world. It independently oversees that most Hollywood as well as Bollywood films make their way to the screens in the Middle East.
Phars Film has also been important for the overseas distribution of South Indian films. PHF has seized the growing interest in Kannada, Tamil and Telugu cinema as cinema platforms in these territories expand worldwide and ensure that blockbuster films reach audiences outside India. The company is acquiring the overseas distribution rights for “Toxic,” featuring Yash and representing a popular Kannada cinema star. This action illustrates how PHF is focusing on films that have pan‑Indian appeal and appeal in the global market.
Millions are reached across the Middle East with Phars Film’s unrivalled distribution network. It can handle Hollywood, Bollywood and South Indian movies. By taking titles such as Toxic, PHF not only opens up new doors but also extends the international scope by which Indian films can be seen and appreciated.
A dream made a reality: The story of Phars Film transformed from a provincial distributor into a global powerhouse. More than 60 years in the business, they still hold the Middle East film segment. Yash's “Toxic” was released worldwide for its willingness to bring varied cinema to an international audience. With the international trend behind Indian film, Phars Film is one of the bridges between South Asian film and the world.
