A very unusual poster, “BF For Rent”, went viral on social media, causing a lot of fun and discussion. As a special promotional offer for the upcoming Durga Puja festival, the poster claims to provide a “boyfriend on rent” service with different pricing packages for various activities. From bike rides and car trips to hugs, selfies, and social media reels, the poster lists separate charges for each interaction, leaving many users pleased and entertained.
The poster that generated the viral movement is very detailed and unconventional in its pricing structure. His height, weight, beard style, and whether he wears glasses are all noted in the advertisement. The poster also lists the languages he can speak, perhaps to make its offer more personalised. The concept itself has certainly raised eyebrows, but the list of services and prices is the main talking point online.
The most eagerly awaited feature of the poster is the pricing for spending time together. A bike outing is priced at ₹3,999, and the time spent with the person in a car is ₹5,999. The car package includes both the car and driving arrangements, the poster states. Walking together and holding hands is a separate service priced at ₹2,999.
The advertisement even goes further to charge for friendly gestures and social exchanges. A hug is listed at ₹499, a forehead kiss at ₹399, and a lip kiss at ₹599. There are different fees for making social media reels together, as short-form video is becoming more popular with younger people. Many users question whether the poster is a genuine business promotion or just a joke to get people’s attention online.
As screenshots of the poster took over Instagram, Facebook, and X, the reaction has been mixed. It’s a marketing trick that has been used and has made shares go through the holiday season, some people say. But others have been shocked, and some funny comments and memes have made up for it in an unusual way. The relationship-based services and detailed pricing have made the poster so popular and the talk of social media.
A service advertised on this poster is not verified, and there does not seem to be any information on this. The advertisement itself does not tell you much about the company or the person behind the campaign.
Following the tremendous success of the 'GF for Rent' business, young men are launching a 'BF for Rent' service this Durga Puja. https://t.co/4N6o0JN5nD
— Magadh Updates (@magadh_updates) October 3, 2026
Marketing experts say all kinds of unusual and controversial ads get people on social media quickly because they encourage people to share, talk, and react. In the age of viral content, a simple poster can reach millions of people if it’s fun and something people can engage with. The “BF For Rent” poster seems to have done just that, generating a lot of people’s attention without any evidence that the service was operational.
The poster’s circulation has also helped its popularity. Durga Puja is one of the most celebrated festivals in eastern India, with huge crowds and social gatherings. By connecting the concept to the festive season, the creators of the poster have successfully tapped into a period when people are actively sharing content online and discussing trending topics.
There is still mystery at the moment, however. We’re not sure if the “BF For Rent” concept is a true service, a marketing program, a prank, a creative viral piece, or just a creative viral thing for Facebook people. What is certain is that the poster has caught the attention of social media users and has already become one of the most talked-about viral trends of the moment.
The poster is another example of how bizarre ideas can quickly dominate online conversation. Real or fictional, the “BF For Rent” advertisement has done one thing fairly well: getting people to talk about it.
