And so many social media channels are filled with emotional videos, in which influencers say they’re doing for the poor. These are videos of underprivileged children receiving food, clothes or gifts and they’re designed to touch hearts and go viral. But an unsung, behind-the-scenes documentary on charity reels on social media has brought into question whether these are real charity or just things made to gain likes and views?
An onlooker secretly filmed the process of creating one such reel. The footage showed that the children were not actors but props. The influencers and their crew repeatedly asked to retake, shifted the children to better angles, and even coached them to act out exaggerated reactions. Hunger and emotion were emphasized to make the video more dramatic and shareable.
The final reel turned out to be heart‑warming but the reality behind the camera was disturbing. The focus was on generating content that was going to be seen online and not real help but rather on drawing attention to some sort of good thing. The children’s dignity was degraded and their struggles used as a means of engagement. It’s ethical to question the way poverty is portrayed and exploited in the digital age.
Such videos may allow viewers to think that influencers are making a real difference. But the help they offer is usually minimal, staged or temporary. The bigger goal is marketing for followers, likes and brand image. It is dangerous to see charity turn from charity into performance where the poor are exploited for sympathy and not for actual assistance.
Influencers have much influence on public opinion. With millions of followers, their actions can inspire or mislead. Real charity should be about long‑term support, respect and empowerment of underprivileged communities. And using children as props for content undermines trust and damages social media activism.
The behind-the-scenes video from Kondapur is at the heart of the problem of performative charity in social media. Reels are emotional and inspiring and can be exploited. True charity is about dignity, respect and constant support, not drama to gain viewers. As viewers we should question what we see on the Internet and hold influencers accountable who claim to help the poor.
