Cricket legend Sachin Tendulkar has entered the gaming world by investing in Metasports Interactive (the company behind Hitwicket mobile cricket strategy game). This development announced on November 3, 2026 is another step in his business journey outside of professional cricket.
In addition to being a strategic investor, Tendulkar will be the brand ambassador for the gaming company and as a playable character in Hitwicket he will bring his cricketing expertise to digital gaming.
Sachin Tendulkar Invests in Metasports Interactive
Metasports Interactive is a Hyderabad based gaming company founded by Kashyap Reddy and Keerti Singh. Hitwicket is a multiplayer cricket strategy game which lets users manage a virtual cricket team.
According to reports Tendulkar has taken a minority stake in the company. Financial details of investment and valuation of company have not been disclosed yet.
The tie-up is not just a celebrity endorsement. Tendulkar will be expected to share his knowledge of cricket while the company works on improving the experience of the game.
What Is Hitwicket?
Hitwicket was launched in 2020. It’s a mobile cricket game where strategy and decision-making are more important than quick reflexes.
Players can be team owners, coaches and captains. They decide batting strategies, bowling changes, field placements and match situations.
The game has reportedly crossed 20 million downloads and reached players in more than 120 countries. The company is now aiming for 100 million downloads in the next three years.
Metasports has also said that the game’s revenue doubled in the six months before the announcement.
How Tendulkar Will Contribute to the Game
Tendulkar involvement is expected to add a new dimension to Hitwicket. He knows batting, bowling conditions, field placements and match situations so developers can make the gameplay more realistic.
The cricket icon will be a playable character in the game and will be used for content and brand activities.
They are also looking at ways to show different stages of Tendulkar’s cricket career through the game experience — so users could get an opportunity to interact with the legendary cricketer on his cricketing journey.
Gaming Company Targets Global Expansion
Metasports Interactive wants to build a bigger mobile sports gaming business rather than just cricket.
They’re looking for opportunities to develop games across multiple sports. The bigger ambition is a global mobile sports gaming platform.
Hitwicket reportedly makes most of its money from in-app purchases (players pay for optional digital items and features). The company is also looking at ways to improve user engagement and expand its international audience.
Sachin Tendulkar's Business Journey
Tendulkar was associated with gaming before (Sachin Saga cricket game franchise), he has invested in businesses across sectors.
His latest investment reflects that interest in India’s digital entertainment and mobile gaming market. Millions of cricket fans know his career already — he could give Metasports more visibility because of it.
However, the company’s long-term success will be determined by whether it can retain users, create games that people want to play and compete with established gaming platforms.
Tendulkar as an investor is a significant move for Metasports Interactive: it puts one of cricket’s biggest names into the gaming business that is growing up around him and has aspirations beyond India.
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